No surprise here. Documentary-style is the strength, but every video requires something distinct. What you can be certain of is that there will be a nice guy with a camera or two on the scene.
You know you have an incredible _______ and you want to show the world with a video. If that's all you know, rest assured that's where all the magic starts.
This is the fun part for you. No matter how many takes, no matter how long the day, the best of the best will be selected, compiled and matched expertly to music or audio.
Videography will always take the cake, but there is a love for stills as well. The only requirement is that they not be simultaneous.